Video Innovation Will Continue to Change Society in 2020 and Beyond

By Ari Bendersky

Salesforce Guru 0 341 Article rating: 5.0

Our forced reliance on video to connect personally and professionally during the COVID-19 pandemic has touched almost every industry: from music, fitness, and education to retail and healthcare. Terms like “Zoom party” and “telemedicine” have become colloquialisms. 

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how the increased video usage we’re experiencing right now is only the tip of the iceberg.

The following are excerpts from our conversation with Moore, in his words. They have been lightly edited for content and clarity.

Salesforce Commerce Cloud releases four quick-start pandemic business packs

by Ron Miller

Salesforce Guru 0 353 Article rating: 5.0
As we move deeper into the pandemic, it’s clear that the way we conduct business is changing, maybe forever. That means that business has to change too — and fast. But if you’ve never conducted business digitally or only nominally, how do you suddenly transform on the fly?

Salesforce's chief innovation officer shares a playbook for leading during uncertainty

By Vala Afshar

Salesforce Guru 0 370 Article rating: 5.0
The COVID-19 pandemic continues to impact industries and lives around the world, with unemployment in the US reaching record levels and millions of businesses closing, temporarily or permanently. While there is an enormous amount of economic uncertainty ahead, one thing is clear: There's no going back to the way things were.