4 Must-Ask Questions When Choosing a Grief-Free CRM Platform

By Robert DeSisto

Salesforce Guru 0 1050 Article rating: 5.0
Too often during my career I have seen customers over-emphasize user interface experience and functional features when making a CRM vendor decision. While both elements are important, they cannot outweigh the long-term stability and performance of the platform, which both are built on. Think of it this way — if you were buying a house you are likely going to focus on what the house looks like, because that is what you will see everyday as long as you live there. You are also likely to look at how the house will function, such as room layout, bathroom locations, kitchen size, etc. But if this house is built on a foundation that will crack in four years, regardless of the appearance or layout your investment will be officially known as the money pit.