Salesforce and Dropbox strike integration deal
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Salesforce and Dropbox strike integration deal

by Leon Spencer

Salesforce and Dropbox are expanding their strategic partnership, integrating the customer relationship management (CRM) software vendor’s platform with the cloud storage vendor’s collaboration platform.

The deal is expected to make businesses of all sizes collaborate and more deeply connect with their customers across sales, service, marketing, commerce and other business operations.

The arrangement will see the companies initially rollout two new integrations designed to drive brand engagement and boost team productivity.

The integration of Salesforce’s Commerce and Marketing Cloud offering and the Dropbox platform is aimed at letting end users create branded, customised Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud with the new digital asset engagement solution.

The integration will mean that folders can be accessed by both internal teams and external partners.

Additionally, the deal sees Dropbox integrate with the Quip, Salesforce’s collaborative productivity software suite subsidiary. The integration is set to see businesses able to access Dropbox content, such as photos, videos and slides, directly within Salesforce Quip.

“Dropbox will also add support for Quip documents, allowing joint users to work on Quip files that live in Dropbox, furthering Dropbox’s effort to build a unified home for work,” the companies said.

In addition to these new integrations, Salesforce will use Dropbox Enterprise and Dropbox will significantly extend its use of Salesforce products including Salesforce Service Cloud, Marketing Cloud and PRM across its business.

The new deal comes more than five years after Salesforce revealed it would roll out a competing product to Dropbox, as well as an identity management system that could rival companies like Okta.

Just weeks ago, Dropbox and Google Cloud announced a partnership that will see Dropbox develop cross-platform integrations that connect its collaboration platform with G Suite tools including Gmail, Docs, Sheets, Slides and Hangouts. 



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