Customer-Facing AI Use Cases Abound across Sales, Service, and Marketing


Salesforce Guru 0 618 Article rating: 5.0
There’s no question that a smarter era powered by artificial intelligence (AI) is here. It seems everywhere you look, AI is in the spotlight. But there’s a general misconception that AI is limited to back office and other technical applications. While well-established and extremely valuable, back office tech is no longer the only AI opportunity, and customer-facing business units are chomping at the bit to apply it to their key functions, too.

A Powerful Spark: Combining Salesforce Lightning Bolt and Process Builder

By Phil Weinmeister,

Salesforce Guru 0 571 Article rating: 5.0
The engine of innovation that’s constantly revving within the physical and virtual walls at Salesforce has been one of the worst-kept secrets in the industry over the past decade. As rare as it is, the output of innovation from Salesforce is actually a reliable presence. They have innovated, they are innovating, and they will continue to innovate. We see new products, tools, and features primarily through the three behemoth triannual releases a years that come along in Spring, Summer, and Winter.

Salesforce claims you can set up customer service in Service Cloud update in less than a day

by Ron Miller

Salesforce Guru 0 404 Article rating: 5.0


alesforce announced an update to its Service Cloud today, which the company says enables non-technical administrators to build a customer service organization with connected services in less than a day.

That’s a bold claim, even for the marketing department, but the Service Cloud app builder has been built on top of the Salesforce Lightning development platform and designed to drag and drop components from Salesforce and third parties into the Service Cloud app building interface. This should allow users to add components like Facebook, email or Twitter integration with a proverbial “few clicks.”

So, What is a Trailblazer?

By Colin Fleming

Salesforce Guru 0 440 Article rating: 5.0
You may have noticed a snazzy piece of fashion more and more people are sporting. It’s a soft, black, zip-up hooded sweater with the words ‘Trailblazer’ emblazoned on the front. If you see someone in a Trailblazer hoodie, you’re looking at a person who is a leader, a transformer, an innovator.
At Salesforce, we believe anyone can be a trailblazer -- developers, administrators, sales leaders, marketers, even CEOs.

3 Reasons Why Artificial Intelligence Will Never Replace Sales Jobs

By Jeff Haden

Salesforce Guru 0 529 Article rating: 5.0
Worried that the rise of artificial intelligence technologies will make the role of the salesperson obsolete? Maybe you should be, but not if you focus on what really matters where sales, and customer relationships, are concerned. Embrace A.I. and you might find yourself becoming an even better salesperson.