Customer Data Meets AI

by MIT Technology Review Custom

Salesforce Guru 0 353 Article rating: 5.0

A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.

Salesforce is using AI to democratise SQL so anyone can query databases in natural language

by John Mannes

Salesforce Guru 0 488 Article rating: 5.0
SQL is about as easy as it gets in the world of programming, and yet its learning curve is still steep enough to prevent many people from interacting with relational databases. Salesforce’s AI research team took it upon itself to explore how machine learning might be able to open doors for those without knowledge of SQL.

How CEO Marc Benioff Drives Relentless Forward Thinking at Salesforce

By Adam Lashinsky

Salesforce Guru 0 427 Article rating: 5.0

Innovation, like creativity, is an amorphous concept. It’s the holy grail of business, but achieving it—even merely explaining it—is lightning-in-a-bottle difficult.

In that way, Salesforce (CRM, +1.75%) is a major outlier. Despite the fact that its products are mundane business productivity tools, Salesforce has nevertheless managed to bake innovation into its very corporate fiber. It’s a company that was innovative in the way it started doing business, in how it sold its products, and in the articulation of its corporate mission.

Salesforce takes another shot at IoT

by Ron Miller

Tracey 0 595 Article rating: 5.0
Everyone wants a piece of the Internet of Things, and why not? If predictions come to fruition, there are going to be billions and billions of devices and sensors broadcasting information at us by 2020, and someone has to make sense of it and point us to the data that matters. Salesforce wants to be that company (or at least one of them).