by Michael Catford
The world’s number one CRM platform, Salesforce, is used by businesses the world over to not only manage client relationships, but to help them sell, service and market in a smarter way than ever before.
By Luke Stangel
Shares of Oracle Corp. dipped in trading Tuesday, on rumors that two major customers – Amazon and Salesforce — are building software to help them transition off its proprietary database software.
by MIT Technology Review Custom
A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.
by John Mannes
SQL is about as easy as it gets in the world of programming, and yet its learning curve is still steep enough to prevent many people from interacting with relational databases. Salesforce’s AI research team took it upon itself to explore how machine learning might be able to open doors for those without knowledge of SQL.
By Marc Wayshak
Nothing motivates your prospects to buy quite like pain does. If your prospects are facing challenges that negatively impact their business, make it difficult to do their jobs well, or cost them lots of money—that’s the pain you want to discover and leverage.