Salesforce adds customer data platform to CRM

By Anthony Spadafora

Salesforce Guru 0 140 Article rating: 5.0

At its annual Salesforce Connections conference, Salesforce unveiled its new Customer Data Platform (CDP) alongside the next generation of Customer 360.

The new platform services will allow companies to unify disparate customer data throughout their entire organization and then personalize every engagement based on a single view of the customer.

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