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How the Future of AI Will Impact Business

BY DEVON MCGINNIS

Salesforce Guru 0 17 Article rating: 5.0
Artificial intelligence (AI) is continuing its migration out of the research lab and into the world of business. Leading companies across hundreds of industries are harnessing its power — from banks analyzing countless data points in seconds to detect fraud, to call centers deploying chatbots to improve customer interactions.

Three Valuable Marketing Reports That Look Beyond ROI

by MATHEW SWEEZEY

Salesforce Guru 0 18 Article rating: 5.0
Marketers are increasingly on the hook for proving their value. Most marketers have elevated their reporting beyond campaign activity, to focus on revenue impact — the real goal. In fact, 72% of marketers say they report on revenue impacts. However, only 25% of all marketers are more than somewhat confident in those numbers. 

What Is a Sales Funnel (and How Is It Changing)?

BY Devon McGinnis

Salesforce Guru 0 43 Article rating: 5.0
The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s increasingly important that business-to-business (B2B) sales and marketing teams are aligned in their views on a sales funnel strategy and lead generation as a whole.

Salesforce at 20 offers lessons for startup success

by Ron Miller

Salesforce Guru 0 32 Article rating: No rating
Salesforce is celebrating its 20th anniversary today. The company that was once a tiny irritant going after giants in the 1990s Customer Relationship Management (CRM) market, such as Oracle and Siebel Systems, has grown into a full-fledged SaaS powerhouse. With an annual run rate exceeding $14 billion, it is by far the most successful pure cloud application ever created.
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