Inside Salesforce.com's Customer Obsession: 10 Powerful Lessons From Marc Benioff

by Bob Evans

Salesforce Guru 0 348 Article rating: 5.0
CLOUD WARS: As Salesforce.com tops a $10-billion annualized-revenue run rate and aims for $20 billion by 2020, CEO Marc Benioff has become even more emphatic in stating that Salesforce's ongoing and often-breathtaking success is due primarily to the company-wide obsession with making its customers successful.

Customer Data Meets AI

by MIT Technology Review Custom

Salesforce Guru 0 299 Article rating: 5.0

A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.