What Is a Sales Funnel (and How Is It Changing)?

BY Devon McGinnis

Salesforce Guru 0 105 Article rating: 5.0
The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s increasingly important that business-to-business (B2B) sales and marketing teams are aligned in their views on a sales funnel strategy and lead generation as a whole.

Salesforce at 20 offers lessons for startup success

by Ron Miller

Salesforce Guru 0 90 Article rating: No rating
Salesforce is celebrating its 20th anniversary today. The company that was once a tiny irritant going after giants in the 1990s Customer Relationship Management (CRM) market, such as Oracle and Siebel Systems, has grown into a full-fledged SaaS powerhouse. With an annual run rate exceeding $14 billion, it is by far the most successful pure cloud application ever created.

Salesforce finally embedding Quip into platform, starting with Sales and Service Cloud

by Ron Miller

Salesforce Guru 0 110 Article rating: 5.0
When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to chief product officer, Quip remained a standalone product. Today that changed when the company announced it was embedding Quip  directly into its sales and customer service clouds.