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Tools for Getting Started with Einstein Analytics

BY KATIE AUGUSTUS

Salesforce Guru 0 63 Article rating: 5.0
We're on the cusp of a new generation of analytics — what used to be a back-office function reserved for the C-suite and a few data analysts, is now meant for every business user to make smarter decisions and take action. How so? With the power of artificial intelligence, Einstein Analytics can crunch millions of data points, surface predictions and recommend actions, and provide contextual details for every decision. But how do you make something notoriously cumbersome and complex usable for everyone?

It can seem intimidating to start, but we will walk you through some great tools to help your Einstein Analytics journey. Let’s jump in!
It can seem intimidating to start, but we will walk you through some great tools to help your Einstein Analytics journey. Let’s jump in!

How the Future of AI Will Impact Business

BY DEVON MCGINNIS

Salesforce Guru 0 83 Article rating: 5.0
Artificial intelligence (AI) is continuing its migration out of the research lab and into the world of business. Leading companies across hundreds of industries are harnessing its power — from banks analyzing countless data points in seconds to detect fraud, to call centers deploying chatbots to improve customer interactions.

Three Valuable Marketing Reports That Look Beyond ROI

by MATHEW SWEEZEY

Salesforce Guru 0 78 Article rating: 5.0
Marketers are increasingly on the hook for proving their value. Most marketers have elevated their reporting beyond campaign activity, to focus on revenue impact — the real goal. In fact, 72% of marketers say they report on revenue impacts. However, only 25% of all marketers are more than somewhat confident in those numbers. 
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