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Salesforce launches a trio of AI engagement and asset-tagging tools, debuts Commerce Page Designer

by Kyle Wiggers

Salesforce Guru 0 35 Article rating: 5.0
AI in sales segments isn’t a mere novelty — it’s fast becoming the norm. Roughly 87% of enterprise AI adopters say they’re using (or at least contemplating using) AI and machine learning for sales forecasts and to improve their email marketing. And according to real-time data warehouse company MemSQL, 61% of marketers believe AI is the most important element of their overall data strategy.

Salesforce adds customer data platform to CRM

By Anthony Spadafora

Salesforce Guru 0 40 Article rating: 5.0

At its annual Salesforce Connections conference, Salesforce unveiled its new Customer Data Platform (CDP) alongside the next generation of Customer 360.

The new platform services will allow companies to unify disparate customer data throughout their entire organization and then personalize every engagement based on a single view of the customer.

New Research: Latest Trends and Insights for Small & Medium Businesses

BY ANA LARA

Salesforce Guru 0 51 Article rating: 5.0
Small and medium-sized businesses (SMBs) face unique challenges to attract new customers, grow revenue and maintain profitability, especially as their businesses grow. What are the biggest obstacles for small business leaders and what are their priorities? Which technology solutions are they opting for to help them generate growth?

A Beginner’s Guide to the 7 Steps of the Sales Process

BY SALESFORCE UK

Salesforce Guru 0 65 Article rating: 5.0
The sales process from prospect to close is often full of uphill climbs, twisting paths, and unexpected turns. Salesforce sales teams navigate these obstacles daily, which is why we asked them what steps they take to turn their prospects into brand advocates. We turned these tips into an infographic, e-book and blog series to help sales teams do the same.
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