Introducing the Supercharged Sales Cloud Einstein: Predictions, Insights, and Productivity
By Adam Blitzer
Ask any rep what their favorite part of the day is, and chances are that their answers won’t involve the words “logging” or “data.” Ask managers what they really want from their sales teams, and I bet you that they’ll ask for more visibility into what their reps are doing and for their reps to spend more time talking to customers, building relationships. As for sales operations? They probably would prefer if answering business questions didn’t involve four systems, two excel sheets, and a pivot table.
These traditional systems don’t set sales teams up for success today or in the future. In fact, having all of these disparate systems causes sales reps to spend 25% of their time logging data instead of doing what really matters -- building relationships and selling. Which is why we’re introducing a supercharged Sales Cloud Einstein. Bringing together Sales Cloud Einstein, Salesforce Inbox, and Sales Analytics, to deliver more predictions, insights and productivity gains than ever before. It’s bringing the power of artificial intelligence to every step of the sales process. So how does it all work? Great question. Let’s break it down.
AI with Sales Cloud Einstein
AI is continuing to take center stage, revolutionizing the way we work. With Einstein, AI prioritizes focus on the most critical areas to help every sales rep increase their productivity and win rates. Features like Einstein Lead Scoring can turn mountains of data into critical signals that have the power of identifying the leads that are most likely to convert, and Einstein Opportunity Scoring can identify a poorly-performing opportunity proactively so a sales rep can keep it on track -- before it falls off. Einstein Opportunity Insights give reps the ability to address at-risk deals and learn best practices from the most successful ones. And, when reps are armed with the right insights about their accounts’ businesses, conversations become more efficient and effective, enabling reps to sell more.
Productivity with Salesforce Inbox
Did you know that on average, sales reps spend 64% of their time on non-selling tasks like data entry? With Salesforce Inbox reps can maximize the time they spend selling by taking advantage of automated data capture--all of those emails are logged to the right records, automatically. With built-in email productivity, reps can eliminate the hassle of scheduling meetings. Plus, they can see their top email priorities, right on their phones, and, get visibility into their opportunities, leads, accounts, and contacts.
Reports and Dashboards with Sales Analytics
Instead of exporting, collating, aligning and analyzing, sales teams can just click in to built-in analytics, with ready-made dashboards that make it easy to understand and explore whitespace and team performance. Reps can uncover pipeline trends, and take action immediately. Sales leaders can understand how the team is functioning across regions and products, and identify top sellers, as well as those that may need more coaching. And, it’s easy to analyze deals from lead to close with over 40 out-of-the-box KPIs.
By combining all three products, we’re able to create a Sales Cloud Einstein that is a predictive data scientist for every sales team. A constant companion that drives productivity through efficiency and insights. No more point systems, no more multiple contracts, no more copy-and-paste, no more switching. Just a clean, easy, modern solution to make every company a smarter, more efficient, more productive, customer-focused company.