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Sketching calendars on whiteboards, managing schedules on spreadsheets, and sending mobile workers into the field with clipboards and mounds of paper forms means we’re not giving customers the same level of convenience, personalization, and connectivity in field service they receive in their daily lives. Eighty-four percent of customers say the experience a company provides is as important as its products and services, and that shift is reflective of business consumers as well. If you’re a business consumer, you still request pick-up via a ride-sharing app, get assigned a driver instantly, see where they are on a map, receive notifications, and leave real-time feedback. The same should be true for your field service appointment.
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The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s increasingly important that business-to-business (B2B) sales and marketing teams are aligned in their views on a sales funnel strategy and lead generation as a whole.
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Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018.
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Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way.
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Everybody talks about 'Digital Transformation'. But the question is - why do we need to transform? And what makes a shift to digital transformation successful, or in some cases, unsuccessful? 
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