Nothing motivates your prospects to buy quite like pain does. If your prospects are facing challenges that negatively impact their business, make it difficult to do their jobs well, or cost them lots of money—that’s the pain you want to discover and leverage.
If you can identify your prospects’ deepest pain-point and offer a solution to the problem, you’ll close more sales—and bigger sales—than ever before. Follow these 3 simple steps to instantly discover any prospect’s greatest challenge, so you can close far more sales: