“The customer is always right”. This is the principle that drives the disruptors, those innovative brands that are transforming industries with a highly customer-centric approach to product development, marketing and sales.
The best known disruptors need no introduction. Innovators such as Airbnb and Uber famously identified gaps in the market left by larger organisations who had lost sight of what customers really want – and have enjoyed extraordinary success as a result.
Likewise, when Salesforce began, our aim was simple but revolutionary. We wanted to make the buying and using of enterprise software to be as easy as finding and purchasing a book on Amazon.com - or what is now simply known as cloud computing.
Seventeen years on, we’re still listening to what customers want and continuously reinventing our services to meet those needs. And we’re huge admirers of other brands that risk it all to deliver something that will transform the lives of their customers.