What Is a Sales Funnel (and How Is It Changing)?

BY Devon McGinnis

Salesforce Guru 0 1085 Article rating: 5.0
The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s increasingly important that business-to-business (B2B) sales and marketing teams are aligned in their views on a sales funnel strategy and lead generation as a whole.

Salesforce wants to deliver more automated field service using IoT data

by Ron Miller

Salesforce Guru 0 702 Article rating: 5.0
Salesforce has been talking about the Internet of Things for some time as a way to empower field service workers. Today, the company announced Salesforce  IoT Insights to deliver automated IoT data to service technicians in the field on their mobile devices.

Salesforce at 20 offers lessons for startup success

by Ron Miller

Salesforce Guru 0 838 Article rating: No rating
Salesforce is celebrating its 20th anniversary today. The company that was once a tiny irritant going after giants in the 1990s Customer Relationship Management (CRM) market, such as Oracle and Siebel Systems, has grown into a full-fledged SaaS powerhouse. With an annual run rate exceeding $14 billion, it is by far the most successful pure cloud application ever created.

Salesforce finally embedding Quip into platform, starting with Sales and Service Cloud

by Ron Miller

Salesforce Guru 0 725 Article rating: 5.0
When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to chief product officer, Quip remained a standalone product. Today that changed when the company announced it was embedding Quip  directly into its sales and customer service clouds.