BY Devon McGinnis
The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s increasingly important that business-to-business (B2B) sales and marketing teams are aligned in their views on a sales funnel strategy and lead generation as a whole.
by BUSINESS MATTERS
CRM software is capable of offering great benefits for companies; In fact, anyone who has used this technology knows very well the great advantages of this cloud-based solution ranging from the most basic to the deepest and most detailed.