CLOUD WARS -- Amid the dazzling Q4 and full-year results they reported late last week, Salesforce.com leaders emphasized two external factors that play beautifully into their hand: CEOs are making digital transformation their top priority, and the recent U.S. tax cuts are giving them the resources to pursue that aggressively.

A few days ago Salesforce announced an update to its sales cloud that features Einstein powered predictions, insights, and productivity. The press release is linked above or alternatively you can read it below, along with some comments of mine.

Salesforce and Dropbox are expanding their strategic partnership, integrating the customer relationship management (CRM) software vendor’s platform with the cloud storage vendor’s collaboration platform.

Feeling on cloud nine after getting leads from your last event? Great! But don’t let your head get caught up in the clouds. The most important part about getting a lead is making sure it can become an opportunity. So, how can you increase the quality and quantity of leads?

As the world’s #1 most innovative company, Salesforce is focused on the future and helping our customers grow and transform their businesses. The future of innovation lies in the Salesforce Lightning Platform, and Lightning is more than just a technology enhancement - it’s actually an opportunity to review your business processes and drive a cultural change to your business processes that can make your company more productive in the long run.