Feeling on cloud nine after getting leads from your last event? Great! But don’t let your head get caught up in the clouds. The most important part about getting a lead is making sure it can become an opportunity. So, how can you increase the quality and quantity of leads?

As the world’s #1 most innovative company, Salesforce is focused on the future and helping our customers grow and transform their businesses. The future of innovation lies in the Salesforce Lightning Platform, and Lightning is more than just a technology enhancement - it’s actually an opportunity to review your business processes and drive a cultural change to your business processes that can make your company more productive in the long run.

At Salesforce, our Analytics team is empowering millions of Trailblazers with a complete set of analytics capabilities — from basic reports and dashboards, to line of business apps, to AI-powered predictions and explanations. And today, I’m excited to share we’re expanding the capabilities of our Einstein Analytics platform with Conversational Queries, further simplifying how business users interact with their data. Now, with Conversational Queries, users can type phrases related to their data — such as “show me top accounts by annual revenue” or “rank accounts decreasing by annual revenue and billing country” —  and instantly view answers in automatically configured dynamic charts.

As a Sales Cloud Success Specialist, I work with customers every day to make sure they’re set up for success. What always stands out is how important data is to organizations, but how often this data isn’t being shared across the organization. That’s why my second tip for you today is how to automate this process across your organization.

I’ve worked in both for-profit and nonprofit organizations for over 10 years. Whether assisting customers with technical support needs, working with sales teams to make sure customers are getting the right technology solutions, or simply working with remote communities so they can access quality education and medical care, being able to provide metrics on goals and outcomes is essential.