If digital marketing increasingly depends on visuals and videos, does good writing still matter? Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal best-selling author of Everybody Writes, makes a compelling case that it does. In fact, she says, “Writing is still very relevant to what marketers need to do today.There’s even more pressure on it now because we’re in a world of exploding content.”
Ann is this week's guest on the Marketing Cloudcast , the marketing podcast from Salesforce . Her book Everybody Writes is one of the first resources I recommend to aspiring marketers because it focuses on writing best practices that anyone can actually implement.
According to Ann, even those who aren't born with Shakespearian (or Hemingwayian, or even Vonnegutian) abilities can indeed learn to become better writers, and she's developed valuable tips and checklists to help everybody become a more capable writer. Almost every job in digital marketing — from email to social, and content marketing to display advertising — includes writing and communication as core responsibilities, so why not improve your effectiveness?
Listen to the full podcast episode to hear Ann's useful writing tips first-hand, or hear a preview below: