5 Ways Companies Can Build Trust While Implementing Health and Safety Practices During COVID-19


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Overnight, our expectations for our relationships with our employers and companies we work with have evolved. Today, we ask new questions of organizations like, “can I trust this company?” as an employee, customer, and citizen to protect my safety and the safety of others? In normal circumstances, most people are unaccustomed to proactively sharing health information, especially with our workplaces, local communities, or with businesses we engage with. Yet, with a global pandemic in focus, the calculus can change. In fact, a recent survey indicated 89% of Americans would be willing to share some level of personal health information if it would help organizations keep them and their coworkers safe in the reopening process.

3 Principles To Help You Rethink Your Approach To Customer Data


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Customers behave differently during crises, and our data strategies have to adapt. During the dark days of the financial crisis of 2008-09, when I led an analytics team at a marketing agency, I met with the CMO of a U.S.-based credit card company. She had noticed a disturbing pattern in her customer data: early-stage companies were charging more on their cards but missing more payments. Heavy late fees made their burdens worse, at the worst possible time.