Innovation, like creativity, is an amorphous concept. It’s the holy grail of business, but achieving it—even merely explaining it—is lightning-in-a-bottle difficult.

In that way, Salesforce (CRM, +1.75%) is a major outlier. Despite the fact that its products are mundane business productivity tools, Salesforce has nevertheless managed to bake innovation into its very corporate fiber. It’s a company that was innovative in the way it started doing business, in how it sold its products, and in the articulation of its corporate mission.

Everyone wants a piece of the Internet of Things, and why not? If predictions come to fruition, there are going to be billions and billions of devices and sensors broadcasting information at us by 2020, and someone has to make sense of it and point us to the data that matters. Salesforce wants to be that company (or at least one of them).

Salesforce launched Einstein, its artificial intelligence platform just one year ago this week. As it celebrates its first birthday, it’s worth taking a look back at the first year and looking at a couple of enhancements they’re adding as a birthday surprise.